When choosing an AutoResponder service, one of the critical ingredients for consideration needs to be deliverability.

After all, if your email marketing message isn't getting delivered, what good is having an AutoResponder?

So how can you tell if your AutoResponder service is getting your email marketing message through?

Any AutoResponder service can claim high deliverability and a good reputation. Proving it is usually a different matter, altogether.

The unfortunate reality is that there appears to be a lot of misinformation about deliverability and many email marketers often find out too late that their chosen AutoResponder service isn't quite as reliable about getting their message delivered as they may have been told.

TrafficWave.net provides (and can verify) outstanding deliverability and "sender reputation" as demonstrated by a number of third-party monitoring services such as:

• SenderBase, (a Cisco company).
• WatchGuard Reputation Authority.
• SenderScore.

Take a look. Compare to other autoresponders services you are reviewing. We think you'll agree that TrafficWave.net has one of the better reputations in the industry.

Why is TrafficWave.net able to provide such outstanding reliability? Let's take a look at a few factors:

TrafficWave.net enforces a clear and stringent anti-spam policy. We maintain a zero-tolerance stand when it comes to unsolicited email.

TrafficWave.net maintains consistent and open communication with major service providers to ensure and enforce best practices in Email Marketing. WHEN (not "if") a problem is detected, our staff are able to quickly resolve and address these issues. (It happens to all of us)

TrafficWave.net constantly monitors for and removes email addresses that become undeliverable. This helps our database remain clean and function efficiently.

Removal/Unsubscribe requests are handled quickly and efficiently.

TrafficWave.net maintains multiple test accounts across a wide variety of carriers to check for delivery issues and irregularities.

TrafficWave.net constantly monitors and proactively seeks out any potential or impending delivery issues.

TrafficWave.net takes these measures seriously to ensure that your messages can be delivered across a wide variety of email service platforms.

Beyond the capabilities and internal practices of any AutoResponder service, your own deliverability will also be influenced by how well you manage your lists and the content you use in your messages.

Trying to circumvent or fool spam filters with commonly used spam tactics such as bizarre spelling of certain words will dramatically impact your own personal deliverability.

Sending irrelevant content or abusing the privilege of contact granted by your subscribers will not only affect deliverability but will quickly cause your lists to dwindle due to unsubscribe requests and complaints.

Infrastructure and Corporate policy are one side of the deliverability question.

At TrafficWave.net, we take that role very seriously to help your message get through to your audience.

Professionalism and integrity on your part will take care of the rest of the equation.

About the Author
Brian Rooney is the co-founder of TrafficWave.net LLC. TrafficWave.net provides Email Marketing tools such as AutoResponders and AdTracking services to thousands of clients worldwide. Visit Brian's Email Marketing Blog at emailmarketingdirect.com Brian Rooney may be contacted at http://www.trafficwave.net/. Click here to view more articles by Brian Rooney.